Level-5 donates over 20,000 soccer balls to UNICEF for 11 for Africa

December 7, 2010 - 3:00 am No Comments

Level-5 donates over 20,000 soccer balls to UNICEF for 11 for Africa

Section: Gaming News, Features, Japanese Imports, Handhelds, DS & DSi & DSi XL, Game-Companies, Developers, Publishers, Genres, 2D, Role-Playing, Sports

Inazuma Eleven 11 anime Level-5

Level-5 is helping needy children by giving them soccer balls. Yes, you read correctly. To promote the latest Inazuma Eleven DS games in Japan and support charity, Level-5 started an Africa 11 campaign.

For each copy of Inazuma Eleven: Sekai e no Chousen!! Spark and Bomber sold, 11 yen was donated to UNICEF. While that may seem like a small figure, it resulted in over 20,000 soccer balls being donated to needy schools in South Africa. Besides, over 500,000 copies of Inazuma Eleven 3 were sold in the first week after their release and over 1,100,000 copies of Inazuma Eleven 3 were sold between the launch date and September, 2010.

Level-5’s 11 for Africa promotion began in July 2010, when the two versions of the Inazuma Eleven 3 game was released. It is also part of Hide Nakata’s Take Action Foundation program, which tries to help solve problems around the world with various campaigns, special events and soccer matches. In addition to Level-5’s recent UNICEF donation, there was also a charity auction for Haiti relief efforts earlier this year that benefitted World Food Program (WFP) and the We are the World Foundation and in 2009 there was a CLICK fundraiser with Toshiba to help work with the WFP to get food for 100,000 Kenyan children.

Kudos to Level-5 on its charity work. It’s always nice to hear about a company giving back to help make the world a better place. And it’s nice to know that buying a soccer video game could help a less fortunate child actually get to play soccer.

Read [4Gamer.net (Japanese)] Via [Game Jouhou (Japanese)] Site [Inazuma Eleven (Japanese)] Site [Take Action Foundation]

Full Story » | Written by Jenni Lada for Gamertell. | Comment on this Article »


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